I'm an interaction and product designer based in Shanghai, where I consult for international clients and startups on present and future products and where I research future relationships with technology as part of automato.farm

In the last 4 years I worked at frog, jumping around fortune 500 clients and small startups, between design research, product innovation and big delivery projects and across Europe, Asia and Australia.

I started as a product designer in Italy to then realize that I preferred sensors to chairs. Delft University of Technology tells i'm a design engineer, but i mostly played with tangible interfaces, interactive spaces and generative architecture. 

Some time ago I tried to install an "addicted toaster" in the office of the british prime minister with Haque Design Research and i convince students to do similar things at CIIDSUPSI ,Tongji University and Academy of Fine arts

Drop me a line on simonerebaudengo_at_gmail.com or with fewer characters @fishandchipsing or find some writing on medium.com/@fishandchipsing.

I'm most likely around Shanghai, here you can find my CV


frog , Senior Interaction Designer, Shanghai and Munich 2012/2016

Haque Design Reaserch and Pachube, Designer in residence and Master thesis, London 2011/2012

Mobile Life Center, Design research and Interaction Intern, Stockholm 2007/2008

Adriano Design, Product designer, Turin 2007


TU Delft, MSc in Design for Interaction, Delft

Hyperbody TU Delft, Netherlands

Politecnico di Torino, BSc in Product Design, Turin


IDSA IDEA Award, Silver, Category Children Products with Yibu

FastCo Innovation by Design award '16, Finalist, Experimental category with Yibu

FastCo Innovation by Design award '16, Honorable mention, Experimental category with Politics of Power

Core77 Design Awards 2015, Runner Up, Category Professional Speculative concept with Ethical Things

IXDA Award 2014 Best in show and Best in category engaging with Addicted Products 

Share Prize 2014 with Ethical Things

Internet Of things Award 2014/15 with Addicted Products

Internet Of things Award 2016 with Ethical Things

Core77 Design Awards, Honoree, Category Speculative Design with Addicted Products

Robot Film Festival 2014, Botsker Prize for "Most Uncanny", with "The story of Brad the toaster"


Fascto Design for Yibu

Creative Applications + Motherboard + PSFK for Ethical Things

FastCompany + FastCo Labs Wired + Wired UK + Psfk + SlateDiscovery Channel News + Postscapes + GizMag + Ifanr (in Chinese) for Addicted products

Designboom + Engadget + Creators Project + Hypebeast + Prosthetic Knowledge + A Plus for UnMask

The atlantic , If this toaster could talk

Motherboard + Wired Italy + CBC Spark Interview

Fortune Interview on Complexity

Trend Book 2014 Interview


Philips, Google Creative Lab, Nike, Siemens, Meizu, Alitalia.


Copenhagen Institute of Interaction Design, Copenhagen

Master of Advanced Studies in Interaction Design, Lugano

Tongji University, Shanghai


Interaction16Helsinki >> video

Push Conference'15 , Munich >> video


Tasmeem, Doha

Solidcon'14, San Francisco >> video

Dconstruct'13, Brighton >> video

UN Human Rights IT Innovation Summit, Geneva

UX London'13, London

TedX Florence'13, Firenze

Design and emotion conference'12, London

NCKU Young Designer Forum'11, Taipei


Hello Robot, Vitra Design Museum, Weil am Rhein

Casa Jasmina, Turin

Share Festival, Turin

Adhocracy, Athens

Connected Beings, Mobile world congress Barcelona

Sonar+d 2013, Barcelona

Strata Conference 2013, London

Open IoT Assembly 2012, London

Design By Fire 2010, Amsterdam