The full redesign of the Alitalia digital experience. Starting from research to full customer journey defintion, all the way to redefining structure and experience with their web touchpoints in details.

We had to design to inspire people, but also to meet the business goals of the company, balancing the editorial and experiential part with the hard requirements of their processes and limitations.

The project had some pretty interesting challenges due to the Big scope ( >70 templates), many parties involved (italian political company with branding agency to deal with) a high ambition and all of this in a short time frame.


Location: frog Milan, 2012

with:  Gianluca Brugnoli, Antonio De Pasquale, Ken Frederick, Marina Rachello 

Role: Interaction designer