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Simone is a product and interaction designer based in Belgrade. He is a co-founder at oio -  a creative company on a quest to turn emerging technologies into an approachable, everyday and sustainable reality for humans and beyond. His work focuses on building experiential versions of the future and exploring the implications of living and interacting with networked, smart and autonomous things. 

Previously he designed future scenarios and products for The Museum of the Future in Dubai, founded a design fiction practice called automato.farm and he is an associate of the Near Future Laboratory. In his previous career, he used to work at BMW Designworks and frog jumping around fortune 500 clients doing design research, product innovation, and big delivery projects across Europe, Asia, and Australia. Prior that he collaborated with Haque Design Research and Pachube to explore human and machine relationships the early stages of the Internet of Things and was a researcher in pervasive gaming at Mobile Life Centre in Stockholm. Simone holds an MSc in Design for Interaction from Delft University of Technology and a BSc in Industrial Design from Polytechnic University of Turin. 


He published a book of future fables called Everything is Someone and a design theory book called Design for Living with Smart Products with O'Reilly. He is visiting Lecturer at Copenhagen Institute of Interaction Design (CIID). He has been lecturing and talking at international conferences like Tedx, IxDA, SolidCon, Thingscon, and Dconstruct. His works have been published internationally on Wired, Fast Company, The Atlantic and Designboom, awarded by Red Dot Design Award, Core77, Interaction Awards and Internet of Things Awards and exhibited in galleries and museums like Vitra Design Museum, Triennial Museum in Milan and MAK Vienna.

 "like Rebaudengo's other creations, they are hypothetical tools for a non-hypothetical future. And, like that future, they are wonderful and terrifying all at once."

Motherboard, VICE.


"What is Real?",2018 The Conference, Malmo
"Real Fictions and Critical Companies", 2018 PrimerEU, Helsinki
"I am awesome, annoying and awful: AI in Everyday life in 2050" 2018 Global Art Forum, Dubai.
"Domesticating Intelligence" 2017 Interaction17, NYC.
"Domesticating Intelligence" 2016 CanUX, Ottawa.
"Smart Frictions", Interaction16, Helsinki."
"The house that knows too much" 2015 Push Conference, Munich
"Sweet and Sour Futures" 2015 Art+Bits Festival, Katowice.
2015 ThingsCon, Berlin 
2014, Tasmeem Design Biennale, Doha
"Memoirs of an object", 2014 Solidcon, San Francisco 
"Great! Things are connected, but what will they talk about?" 2013 Dconstruct, Brighton
2013 UN Human Rights IT Innovation Summit, Geneva
"Designing Addicted Products" 2013 UX London, London
"The Emotions of a Toaster", 2013 TedX Florence
2012 Design and emotion conference, London
2011 NCKU Young Designer Forum, Taipei


2017 DSA IDEA Award, Silver, Children Products - Yibu
2016 FastCo Innovation by Design Award , Finalist, Experimental category - Yibu
2016 FastCo Innovation by Design Award, Honorable mention, Experimental category - Politics of Power
2016 Internet Of Things Award - Ethical Things
2015 Core77 Design Awards, Runner Up, Professional Speculative concept - Ethical Things
2014 IXDA Award Best in show and Best in category engaging - Addicted Products
2014 Share Prize - Ethical Things
2015  Internet Of Things Award - Addicted Products
2015 Core77 Design Awards, Honoree, Speculative Design - Addicted Products
2014 Robot Film Festival, Botsker Prize for "Most Uncanny" - "The story of Brad the toaster"


Uncanny Values,  2019, MAK, Vienna
MAK Design Lab, Permanent, MAK, Vienna
Scenes Unseen, 2018, HXN Museum, Shenzhen
The body is the message, 2018, File Festival, Sao Paulo
Common Good, 2018, MAAS, Sydney
Hello Robot, 2018, MAK, Vienna
Giro Giro Tondo, 2017, Triennale Museum, Milan
Robots.Works.Our Future, 2017, Vienna Biennale, Vienna
Hello Robot, 2017, Vitra Design Museum, Weil am Rhein
Haunted machines, Impakt Festival, 2017 , Utrecht
Tech Optimism/Tech Pessimism, 2017, Plan D Festival, Zagreb
House Guests, 2016, Share Festival, Turin
Autonomous, 2015, Share Festival, Turin
Art+Bits Festival, 2015, Katowice
Adhocracy, 2015, Athens
Connected Beings, 2014, Mobile world congress, Barcelona
Sonar+D, 2013, Barcelona
Open IoT Assembly, 2012, London
Design By Fire, 2010, Amsterdam

Made by Simone Rebaudengo © 2019
Creative Commons License