Addicted Products is a real fictional service that questions the model of constant ownership and proposes a scenario in which a product can be shared without the active decision of a person, but based on its own needs as a product.


In every vision of near future homes, households products are those ones that are connected to each other and always working together in harmony, creating that perfect, modern, and yet somewhat boring scenario.

However connectivity changes not only the way we interact with objects, but also their meaning in our life. From tools they can became agents or companions with their own behaviour, motives and agency.

A truly smart product might do something that we might not understand or even disagree with
— Usman Haque, somewhen in Scrutton street


Addiction of a product?

Location: Haque design research, London 2012
Role: Graduation project

Built with Arduino Ethernet and Pachube

Check the addicted product map >

Go to the process blog >

Press:FastCompanyFastCo LabsWiredWired UKPsfkSlate,Discovery Channel News


If we take the perspective of a product, it's main pleasure should come from being used.

But when a product is suddenly connected to others it might be able to compare itself and hence be subject possibly to some sort of peer product pressure. 

As it happens with people, peer pressure is one of the major forces behind behavioural changes and addictions. So if we model a similar behavioural model of an addiction, What could a product do to try to be used? What limits could it break? What would be its ultimate extreme decision? Stop working? Sell itself? Suicide?

The story

The process