Addicted Products is a real-fictional service exploring relationships between connected products.

It's a network of toasters that don't have owners but are hosted by people that apply for them. They are toasters that love to be used, with agency and desire and become jealous of other toasters that are appreciated more. If one doesn't use an Addicted Toaster enough, it will try to transport itself to someone else that makes more toast.

Graduation Project

Tu Delft and Haque Design Research

Go to the toaster map >

Go to the process blog >

THE CONCEPT

A truly smart product probably would do something that we may not agree with, but could lead to a more positive outcomes.

What if in the future people may not have "buying power," but rather "keeping power" towards products?

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The Preview


The Story


The Experiment

THE SETTING

Addicted Products was a self-initiated exploration about addictions and particularly about how they bring about drastic decisions and actions. It was a speculative approach to the theme: what if a product is addicted and what is it addicted to?

It was done in collaboration with Haque Design Research in London: the studio was looking for new projects that could explore emerging relationships between people and connected products/environments and work often in the realm of behavioral model applied to products or installations.

To know more on the messy process behind designing a behavior of a product with an iterative bottom up approach you can go here

THE PROCESS

In every vision of future homes, households products (such as toasters) are those ones that are connected to each other and always work together in harmony, creating that perfect, modern, and yet somewhat boring scenario. But what if products do not do that? What if they have their own goals?

In this sense an addicted product could, as an addict, act in ways that are not completely understandable by humans, but that are solely driven by the increasing need for pleasure and relief -which in the case of a product is being used. Its perception of pleasure would then change because it could be put in comparison to other products when connected to the web and suffer form a sort of peer product pressure, one of the main forces that influences addictions.

Therefore, the product would have to express this suffering and act in some way to obtain pleasure and relief by subtly convincing or tricking the owner. Ultimately it may lead to more extreme decisions. What would be its ultimate extreme decision? Stop working? Sell itself? Suicide?

Creating a service in which a set of these toaster where given and hosted by people was a way to test the different possibilities and understand reactions of people to a product that has its own goal.


The Addiction of a product


Counting the use of a product or it's inner pleasure


Peer pressure by comparing


How to calm a toaster


Building


The brain


The identity


Creating a service branding


Create a platform to apply


Bringing around the unsatisfied toasters

The machine that doesn't really know what it wants but want more, is an experiment in applying a behaviour in a product that is not communicated or comprehensible by the person interacting with it.

The machine has 3 inputs, that constantly reads randomly. Every time it is turned on, it sets certain values to be satisfied from each of the 3 inputs. If satisfied a light turns on, but then the value necessary to be happy becomes higher.

In a sort of fight and nonsense set of action the person can only try to do something and sometimes realize he did something right to satisfy the machine, but it is just temporary and still not replicable.

Thinkering

Haque Design Research

THE MACHINE


The interiors of the machine


The inputs


The scary front

Just practically under construction, mentally is done
Still more on the right.

Colors of recycling is an exploration to find new materials from scraps of digital fabrication and try to feed them back in the fabrication system

It is a DIY solution for creating a new material from dust: Bioplastic and incremental percentage of particles of MDF dust from a C&C milling machine. Color and tactile palette are defined by the incremental quantity of recycled dust in a bioplastic mix (0 to 40%)

Material Exploration

Somewhere in the docks in Rotterdam

Developed with Hironori Yoshida and Yoann Rouillac

THE PROCESS


Scraps from a CNC Mill


The cooking set


The semi-scientific approach

Ready to Fabrication was a 3-day marathon workshop aimed at the fabrication of a proliferation of parametric architectural components on a big scale. From paper, to lasercut components, to 3d models, to grasshopper proliferation, to RhinoCam for miliing, to a rush in molding and assembling with little sleep and breathing.

The behaviour and the solution emerged from a bottom up experimentation with materials and by the definition of parameters of connections between components.

Digital Fabrication and Generative Modelling

Hyperbody/Tu Delft and Biodelab/Elisava Barcelona

Tutors: Jordi Truco, Marco Verde

With: Andrea Buttarini, Fernando Gorka de Lecea, Belen Torres (ELISAVA), Claudio Saccucci, Yinghao Lin (TUD)

THE PROCESS


Paper studies


Lasercut components


Study of connections parametres


Proliferation logic


Geometry of the components


Phisycal proliferation with lasercutted components


Proliferation Renderings


Molds for the pieces


Molding with fiber


The first of many


Supports for the structure


The set of parts to create two full components


Connection Logic


Assembling


Two assembled components

Performative proliferation is an exploration of dynamic architectural structures defined by parametrically designed components and connections between them. The behaviour emerges from the material proporties and a set of parameters that can be variable.

A single component is proliferated with a set of rules and explored in behaviour both physically and virtually. As a result of the process we achieved a mechanized segment of the proliferation that is connected to the virtual model in grasshoper and a an architectural proposal that show the potential of the components in the space.

Digital Fabrication and Generative Modelling

Hyperbody/Tu Delft

Tutors: Marco Verde

With: Claudio Saccucci


Phisycal model


Architectural proposal

PROLIFERATION STUDY

At the basis of the process is the definition of a component that create space and can be connected in a so called propliferation. By experimenting with the material and by finding a set of parameters that can change, a behavior emerged. We explored the behaviour both phisically with laser cutted component and the virtually by studing more complex situation in Grasshopper.

MOVEMENT STUDY

On a parallel track the dynamic study allowed to explore how the structure could be mechanized and so hypetetically adapt to the space or interact with people.

Sketchonary is a tool for designers approaching the world of interactivity that helps them translating ideas into programming logic.

It functions as a dictionary of the basic components (sensors and actuators) and also as a practical platform for sketching. Sketches can be augmented by logic blocks that mimick relationships between inputs and outputs (tranlation, proximity and rotation). The sketch can be augmented in real time on the table and the result is directly compiled into code for an Arduino

Tangible interfaces and Toolkit for design

Tu Delft and Studiolab

With:Enrica Masi, Sohyun Kim, Karla Rosales, Myengsoo Shin

THE CONCEPT

Sketchonary is a way to bridge the knowledge and language gap and enable people with no experience to discover the world of physical computing by visually adding information and by discovering interactivity through sketching.

THE LOGIC

THE PLATFORM

DICTIONARY MODE

SKETCHING MODE

Newschromia is my own way of answering the question, What is the color of every year? Beside listening to Vogue or some other newspaper, the color is determined by the one that was actually "said" more. By parsing every time Red, Green and Blue was said in a specific year, a color could emerge and not be decided. I guess that in the last years sustainability is pushing towards the green...

Data visualization

Some night in Rotterdam with Processing and NY Times API

Just practically under construction, mentally is done
Still more on the right.

The story of addicted toaster in the Tedx session in Florence about The end of the world. Good if you want to learn some more words in a random latin language as it's in Italian.

Talk

Tedx Firenze

@ frog i'm working for clients like ***** or_____

and doing stuff like ^^^^ or #### too.

In short, i work as an Interaction Designer with a focus developing interfaces and services
and trying to bridge the gap towards physical and screen based interactions.

BIO

I'm an Interaction designer at Frog in Munich and affiliate of the Cosm Urban Project division, where i try to explore the relationships between people and technology and the contamination between the two.

I love products that mutate,grow, age, move and talk. I'm fascinated by the implications emerging from designing products smart enough to take decisions and show their point of view.

Born in Turin in 1986, I started as product designer to then realize that I preferred sensors to chairs. I then moved to Sweden where I've been a researcher at Mobile Life Institute, designing Pervasive Gaming experiences. I then graduated at the Delft University of Technology, focusing on tangible interfaces and interacitve spaces.

In 2011 during a collaboration with Usman Haque and Cosm, on of the first internet of things platform, I tryed to install an "addicted toaster" in the office of the british prime minister.

My actual research is focused on exploring the social dynamics between people and objects and objects between themeselves in the present and future Internet of Things.

WORK @

June 2012-Now Interaction designer @ Frog , Munich

April 2012-Now Affiliate @ Cosm Urban Initiative , London

October 2011-April 2012 Toaster torturer, IoT thinkerer and Graduating @ Haque Design Reaserch and Pachube (COSM), London

March-September 2011 Interaction design Intern @Frog

October 2007-March 2008 Design research and Interaction Intern @ Mobile Life Centre, Stockholm

EDUCATION

MSc in Design for Interaction @ TU Delft, Netherlands

Courses at Hyperbody TU Delft, Netherlands

BSc in Product Design @ Politecnico di Torino, Italy

CONTACT

I'm most likely around Munich, but you can find me in London aswell, but anyway

DROP ME A LINE @ simonerebaudengo@gmail.com or @fishandchipsing

TALKS

Designing Behaviors Lecture @ IPVC, Portugal
8 November 2012

Addicted Products
@ Tedx Firenze
26 October 2012, Firenze Italy

Skype on Art Lecture @ Rutgers University
15 October 2012, (i wish US but i was on Skype)

Addicted Products
@ Design and emotion conference
12 September 2012, London UK

Plants as displays
@ NCKU Young Designer Forum
May 2011, Taipei, Taiwan

Il Mestiere del designer
discussion panel @ Triennale
May 2010, Milan, Italy

PUBLISHED

"The man who whispers to toasters" on Wired.it

"Object Agency: Meet Brad" on Postcapes

"L'internet de l'objects...drogue'" on on Interactu.net

" Addicted Products, a scenario of future interactions where products are addicted to being used" S.Rebaudengo, W.Aprile, P.Hekkert, Design and Emotion conference, 2012

EXHIBITED

1-2 October Addicted Toasters @ Strata Conference, London

6th-17th July 2012 Addicted Toasters @ Open IoT Assembly, London

13 October 2010 Sketchonary @ Design By Fire, Amsterdam